Project
Khelo India Tribal Games 2026
Building digital visibility for the Games through creator-led storytelling and social-first content.
The challenge
Making a major sporting event culturally relevant beyond the venue.
Khelo India Tribal Games needed more than event communication. The challenge was to build digital attention around the Games, create content that felt native to social platforms, and bring the spirit of tribal sport and culture closer to a younger audience.
Our strategy
Culture-Led Storytelling That Put People First
We built the campaign around the people and stories behind the Games — combining creator collaborations, UGC, short-form video, and social-first content. The strategy focused on making tribal sports and athletes more visible while creating content that felt natural on today's digital platforms.
The results
Building stronger digital visibility for the Games
Through creator-led storytelling, engaging short-form content, and a consistent social media presence, we helped bring the Games closer to a wider digital audience and create more opportunities for people to discover, engage with, and share the story.
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