Project
NovaSkin
Clean skincare brand targeting Gen Z and Millennial consumers with dermatologist-formulated products.
Industry
Beauty
The challenge
Strong Products, Weak Social Performance
Despite offering clinically backed skincare at accessible prices, NovaSkin struggled to stand out online. Inconsistent content, low engagement, and an inactive TikTok presence limited audience growth and prevented the brand from communicating its true value.
Our strategy
Education-Led Content That Built Trust
We shifted the focus from product promotion to audience education, creating consistent short-form content around ingredients, routines, and real results. A unified visual identity, UGC system, and rigorous hook testing improved performance across platforms.
The results
Rapid Growth Across Every Metric
The new strategy transformed NovaSkin's social presence, driving significant audience growth, stronger engagement, and millions of video views. Consistent content and clear messaging helped establish credibility while accelerating brand awareness at scale.
+280%
Follower Growth in 90 Days
4.1M
Total Reel Views (First 3 Months)
6.2%
Average Engagement Rate
Other projects
Other Works Behind The Growth
Hype Craft
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